Been doing it since it's pretty close to no effort on my part. Well there is effort, but little change to my routine since I bike most days anyway. Tweeting as prescribed though keeping it pretty low key. This guy, on the other hand, has been doing it up big time with videos most days. He posts as The MinusCar Project, but in this case should maybe post as The PlusHumor Project since it's had me laughing every single time I watch it.
And, yes, I have questions; Is that a tubeless rig?